Business Manager (Personal Care/FMCG)

MARKETING:

• Collaborate with International Marketing from Head Office & Marketing team from distributor to develop marketing plan (and trade marketing plan), and assure that those are well executed (marketing activities are including ATL, BTL and digital).
• Align with distributor team in order to provide monthly marketing report based on the standard format and submit by the 5th day in every month.
• Monitoring competitor landscape including their activities.

DIGITAL:

• To provide creative idea for the brand based on local digital trend.
• To create digital activity proposal in order to build brand interaction and engagement with the audience.
• To create monthly editorial plan and submit by every 3rd week of previous month to be approved by HQ.
• To execute the editorial plan & digital activity proposal based on approval and maintain the digital platform.
• To monitor the ads placement to be well executed.

SALES & DISTRIBUTION:

To collaborate with head office to monitor and verify distributor’s performance such as:

• Number of stores covered (RO = registered outlets)
• Number of active buying customer (ROA = registered outlet active)
• Number of new outlet acquisition (NOO = new open outlet)
• Availability and visibility of our SKUs (A/V = availability/visibility)

• Bachelor’s degree in Marketing, Business, or related field. …
• 3-5 years of experience in brand management, brand marketing, or trade marketing management in FMCG field.
• Proven ability to work cross-functionally.